Greenville County

In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars, and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its embrace of Lutz's philosophy.

The 1973 oil crisis forced the American automotive industry into a period of dramatic change, marked by stiff foreign competition, tougher product regulations and suddenly altered consumer demand. With gas prices soaring and the economy in a veritable tailspin, muscle cars and the massive "need-for-speed" engines of the late '60s were out, and fuel efficient compacts were in. By 1980, American manufacturers were churning out some of the most feature...

"The origin story of the revolutionary driverless car, from concept to its present status, told through the stories of the key innovators by the Wired reporter who has covered this story for the past five years"--