From the Book - 1st Free Press hardcover ed.
Conversation starters : what makes a brand talkworthy?
Influencers : the people at the center of the conversation
Word of mouth meets Madison Avenue
Rethinking media : planning for word of mouth
All things in moderation : where social media fits
Word of mouth as a channel
Negative word of mouth : a cause for alarm or a customer's greatest gift?
Imagining a new "social marketing."
