Understanding generic structure logic

The slots in a proposal's generic structure

Slots speaking to slots

Slots are not necessarily sections

All slots should be filled or accounted for

One review: understanding generic structure logic

Work session #1: proposal opportunity at the abc company, a division of Consolidated Industries understanding the baseline logic

The three kinds of current situations, desired results, objectives and benefits

Assessing the baseline logic's alignment

Are the overriding problem, effects, and benefits aligned? are the deliverables aligned with the desired result and active? are the deliverables aligned with the benefits?

Are the desired result and objective aligned with the benefits?

Testing the baseline logic the baseline logic and your value proposition

The relationship among the generic structure slots, the baseline logic, and your proposed project

Chapter two review: understanding the baseline logic

Work session #2: constructing the baseline logic for the situation at abc using a measurable results orientation

Measurable-results orientation: the insight project

Measurable-results orientation: the planning project

Measurable-results orientation: the implementation project

Three review: using a measurable results orientation

Work session #3: applying a measurable results orientation for abc constructing a logical methodology

The pyramid principle using pyramid logic

Step 1: clearly identify the objective(s), based upon the overriding question(s)

Step 2: place each objective atop a pyramid and order the actions necessary to achieve it

Step 3: sequence the actions

Step 4: identify and integrate the activities necessary for planning and communicating your proposed actions

The pyramid, deliverables and the logics worksheets

Chapter four review: constructing a logical methodology

Work session #4: developing the pyramid for abc, part two: proposal psychologics analyzing the buyers: the four buying roles

A fifth buying role beyond s1 ' s2 '

Chapter five review: analyzing the buyers

Work session #5: identifying buyer roles and generating benefits for abc

For abc persons as individuals

Selecting and developing themes: determining what to weave in your web of persuasion what themes are where themes come from

Selecting the themes, developing the themes

Chapter six review: selecting and developing themes work

Session #6: identifying hot buttons and evaluation criteria, countering the competition, and developing the themes for abc green team reviews: collaborating to improve your odds of winning the strategic premise of green team collaboration.