What great brands do: the seven brand-building principles that separate the best from the rest

Author

Yohn, Denise Lee, 1967-

Language

English

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Subjects

LC Subjects

Branding (Marketing)
Brand name products

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Contributors

McKay, Julie Reader
Yohn, Denise Lee Author

ISBN

9781118824337
9781663702746
9781118824405
9781118611258

UPC

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