1 The Big Issue: Managers Lacking Courage to Make Tough Decisions
2 Principle I: Devise a Demanding Game Plan to Confront Reality
3 Principle II: Staff for Success
4 Principle III: Clean Up the Sloppiness
5 Principle IV: Institutionalize Tight-Fisted Cost Control
6 Principle V: Insist on Functional Excellence
7 Principle VI: Create a Culture of Innovation
8 Principle VII: Demand Accountability and Decisiveness; Avoid Consensus
9 Principle VIII: Exploit Inflection Points
10 Principle IX: Value Ideas from Anywhere
11 Principle X: Shake Up the Organization.
