Introduction: debating the idea of Israel
Pt. 1. The scholarly and fictional idea of Israel
The 'objective' history of the land and the people
The alien who became a terrorist: the Palestinian in Zionist thought
The war of 1948 in word and image
Pt. 2. Israel's post-Zionist moment
Recognizing the Palestinian catastrophe: the 1948 war revisited
The emergence of post-Zionist academia, 1990-2000
Touching the raw nerves of society: Holocaust memory in Israel
The idea of Israel and the Arab Jews
The post-Zionist cultural moment
On the Post-Zionist stage and screen
The triumph of neo-Zionism
The neo-Zionist new historians
Epilogue: brand Israel 2013.
