Twelve Tactics for Tough Times --
#1. Get Real, Get Right -- Mindset and Action --
#2. Re-Margin Your Business -- Expense Management --
#3. Do More with Less -- Leverage --
#4. Find the Motivated -- Lead Generation --
#5. Get to the Table -- Lead Conversion --
#6. Catch People in Your Web -- Internet Lead Conversion --
#7. Price Ahead of the Market -- Seller Pricing Strategies --
#8. Stand Out from the Competition -- Seller Staging Strategies --
#9. Create Urgency -- Overcoming Buyer Reluctance --
#10. Expand the Options -- Creative Financing --
#11. Master the Market of the Moment -- Short Sales, Foreclosures, and REOs --
#12. Bulletproof the Transaction -- Issues and Solutions --