Historical, cultural, and technological perspectives on the industry

Structure and size of the industry in the United States

Sporting goods vendors: products, market size, organizational structure, and market segmentation

Channels of distribution: consumer retail, consumer online, team dealers, and distributors

Sports medicine and product liability

Sports marketing: licensing, endorsement, and sponsorship

Broadcast and print advertising and market research

Financial dimensions: sales trends and profitability

E-commerce: vendors, brick-and-mortar retailers, E-tailers.