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The culting of brands: when customers become true believers
The culting of brands: when customers become true believers
Author
Atkin, Douglas
Language
English
Book
Show Edition
On Shelf
Hughes Main Library - Adult Non-Fiction
658.8343 Atkin
1 available
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Subjects
LC Subjects
Branding (Marketing)
Customer loyalty
Identity (Psychology)
Management
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ISBN
9781591840275
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