Cover; Half Title; Title; Copyright; Contents; Preface; 1 BACKGROUND AND HISTORY; Introduction; A Definition of Social Media; Social Media Foundations: 1970s-1990s; Early Social Media Communities: 1990s; Emerging Social Media: Early 2000s; Mainstream Social Media: Late 2000s; Modern Social Media: 2010s; Future Directions for Social Media; References; 2 PROBLEMS, CONTROVERSIES, AND SOLUTIONS; Introduction; Social Media Addiction; Influence of Curated Content; Online Hoaxes, Rumors, and Scams; Cyberbullying, Sexting, and Child Predators; Negative Moods, Feelings of Loneliness, and Envy

Pressure to Project the Ideal SelfSocial Media in the Workplace; Relationships and Communication Skills; Online Shaming and Attacks; Social Media Privacy Concerns; Conclusion; References; 3 PERSPECTIVES; Introduction; The Female Body on Social Media; Exploring Victimization in the Digital Age: Perspectives on Social Media and Sexual Assault; Posting, Sharing, and Tweeting a Brand's Politics: Social Media and the Recent Evolution of Online Corporate Activism; Consumers as Data Profiles: What Companies See in the Social You

The Role of Social Media in Crisis Communication: Opportunities and Challenges for Crisis Communication Strategies in the Social Media EraLessons from the Social Media Revolution?: A Look Back at Social Media's Role in Political Campaigns and Elections; Saving Face: Applying the Spiral of Silence Theory to Social Media: Self-Censorship in the Midst of Controversial Issues; Live Tweeting: Fans and Celebrities; 4 PROFILES; Introduction; Movements; ALS Ice Bucket Challenge (2014); Arab Spring (2010-2011); Occupy Wall Street (2011); People; Anderson, Tom (1970-); Armstrong, Heather B. (1975-)

Boyd, danah (1977-)Dorsey, Jack (1976-); Fake, Caterina (1969-); Hoffman, Reid (1967-); Hughes, Chris (1983-); Karp, David (1986-); Kjellberg, Felix (1983-); Monty, Scott (1970-); Parker, Sean (1979-); Pincus, Mark (1966-); Rose, Kevin (1977-); Sandberg, Sheryl (1969-); Silbermann, Ben (1982-); Smith, Marc (1965-); Solis, Brian (1970-); Spiegel, Evan (1990-); Stanton, Brandon (1984-); Thiel, Peter (1967-); Williams, Evan (1972-); Zuckerberg, Mark (1984-); References; 5 DATA AND DOCUMENTS; Introduction; Internet, Social Media, and Mobile Usage

Table 5.1: United States Digital and Mobile Usage (January 2016)Table 5.2: Worldwide Digital and Mobile Usage (January 2016); Table 5.3: Social Media Adoption by Worldwide Region (January 2016); Figure 5.1: Social Media Users among Adult Internet Users and All Adults in the United States as a Percentage of the Population (2005-2015); Table 5.4: Social Media Users in the United States by Demographics (2015); Smartphone Ownership and Social Media Usage on Devices; Figure 5.2: Ownership of Devices among U.S. Adults (2015); Table 5.5: Device Ownership over Time (U.S. Adults Aged 18-29)