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Brewing up a business: adventures in entrepreneurship from the founder of Dogfish Head Craft Brewery
Brewing up a business: adventures in entrepreneurship from the founder of Dogfish Head Craft Brewery
Author
Calagione, Sam, 1969-
Language
English
Book
Show Edition
On Shelf
Hughes Main Library - Adult Non-Fiction
338.766342 Calagione
1 available
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Table of Contents
From the Book
The unconventional beginnings of an entrepreneur
Business from the inside out
Keeping your balance
Creating a business offering
Crafting a brand in a cookie-cutter world
Marketing on a small business budget
Publicity stunts (are poorly named)
Stalking the killer app
Selling distinction, specialization, and variety
Cash is king (well, sort of)
Leadership
Effectively managing employees
Working towards irrelevance
To small business success.
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Subjects
LC Subjects
Entrepreneurship
Microbreweries
Small business
More Details
ISBN
9780471708681
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