From the Book - 1st edition.
Introduction: You call the shots. Decision time: how to turn your dreams into your reality
Unbossing: how to give your notice
Getting down to business: how to set yourself up for success
Dial in your "you" factor: how to define your business topic
You ain't for everyone, boo: how to identify your ideal customer avatar
The ugliest website on the internet: how to build your website
Content is queen: how to create badass content consistently
Attract your audience: how to build an email list
Grow that list!: how to engage subscribers with lead magnets
Make social media work for you: how to build a following on your terms
Let's go make some money: three revenue-generating strategies
Launch a revenue-generating asset: the 5-step process to create a workshop course
Appendix: Sample scripts, posts, and emails.
