Part I. Asking for help is the worst. 1. It makes us feel bad ; 2. We assume others will say no ; 3. We assume asking for help makes us less likable --

Part II. How to ask anyway. 4. The inherent paradox in asking for help ; 5. The four steps to getting the help you need 6. Don't make it weird --

Part III. Creating a culture of helpfulness. 7. The in-group reinforcement ; 8. The positive identity reinforcement ; 9. The effectiveness reinforcement.