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The Messi effect: how the global legend changed the future of American soccer
The Messi effect: how the global legend changed the future of American soccer
Author
Tenorio, Paul
Language
English
Book
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Table of Contents
From the Book - First edition.
Introduction
A lasting change
Courting Messi
A shifting landscape
"Tome la decisión..."
From Beckham to Messi
A willing disruptor
A new normal
A fading "North Star"
"Tell me all the trophies I can win..."
Inside a whirlwind
A silent champion, a loud first trophy
The biggest star, but bigger competition
A gulf too wide
From Richmond to Wrexham: the power of a story
The booming business of Messi
Fighting relevant and relevance
"Are we already retiring him?"
Messi fatigue
A race to reinvent MLS
The balance of power
Formulating the future
Taken to the limit
MLS 3.0
A lasting legacy in Miami
The Messi effect
Epilogue.
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Subjects
LC Subjects
Economic aspects
Management
Soccer
Social aspects
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ISBN
9781250364173
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