Introduction: the food industry and "eat more". Undermining dietary advice. From "eat more" to "eat less," 1900-1990

Politics versus science: opposing the food pyramid, 1991-1992

"Deconstructing" dietary advice. Working the system. Influencing government: food lobbies and lobbyists

Co-opting nutrition professionals

Winning friends, disarming critics

Playing hardball: legal and not. Exploiting kids, corrupting schools. Starting early: underage consumers

Pushing soft drinks: "pouring rights". Deregulating dietary supplements. Science versus supplements:"a gulf of mutual incomprehension"

Making health claims legal: the supplement industry's war with the FDA

Deregulation and its consequences. Inventing techno-foods. Go forth and fortify

Beyond fortification: making foods functional

Selling the ultimate techno-food: olestra.