The interplay of commerce and culture before the First World War : The rise of haute couture

The rise of consumerism

The interplay of commerce and culture

The art of fashion advertising

The democratization of fashion : machine age aesthetics

Flooding the American market : reproductions and fakes

Coco Chanel

Framing fashion : the artists who made clothes

Modernist abstract design

Delaunay : Cubism

Stepanova and Popova : Russian constructivism

Schiaparelli : surrealism

Balenciaga : organic modernism

Viktor & Rolf : neo-Dadaism

Martin Margiela : postmodern deconstruction

Hussein Chalayan : techno-design

Fashioning the American body

The home of ready-to-wear : Seventh Avenue, New York

Menswear: shirts

A fashion icon : Levi's jeans

Decades of dominance : American dress in Hollywood film

American conservatism : the designer/stylist: Lauren, Klein and Karan

Global conglomerates

Postmodernism and fashion : A cultural contextualization

Postmodernism in fashion and art

Popular culture and pastiche : Quant, Courrèges, Cardin, Saint Laurent and Ashley

The T-shirt : a blank canvas

Disposable fashion

Youth codes : the hippie movement

Anti-fashion

The deviance of fashion

Punk fashion : Rhodes and Westwood

Fashion as ideology : Benetton, Moschino and Gaultier

Street style

Japanese conceptual fashion

Issey Miyake, Yohji Yamamoto and Rei Kawakubo

The aesthetics of poverty

A cultural heritage

Textile design

Conceptualization

Harajuku street fashion

Global practices : 1980s onwards

The death of haute couture?

LVMH : the super syndicate

Branding: the designer as product

Perfume : a licence to make money

Fashion and philanthropy

Fashion as installation

Post-2000 : global recession and ideological conflict

A shift in the balance of power

The twenty-first-century image of modern womanhood

Beauty and the beast : fashion noir

The rise of menswear

The changing fashion market in the late twentieth and twenty-first centuries

Marketing and promotion

E-marketing and designer web sites

Reinventing the shopping experience

New retailing networks

Luxury heritage branding

Internationalizing fashion

The New Media : blogs and social networking

Eco-fashion, sustainability and ethics

Green as the new black

More than just a marketing strategy?

The environmental footprint

Eco-designers

Ethical concerns

Looking ahead : the emergence of Asian and Indian fashion design industries

China : building an infrastructure

India : the old and new

Conclusion.