Blue ocean strategy: how to create uncontested market space and make the competition irrelevant

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Language

English

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Subjects

LC Subjects

Market segmentation
New products

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Contributors

Gardner, Grover Reader
Kim, W. Chan Author
Mauborgne, Renee Author
Mauborgne, Renée
Mauborgne, Renée A. Author

ISBN

9781591396192
9781469080970
9781469055176
9781625274502

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