Joining the blogosphere

Niche blogging

Corporate and business blogging

Choosing a blogging application

Blogging tools

Promoting and growing your blog

Making money from your blog

Microblogging with Twitter.

Blogging All-in-One For Dummies, 2nd Edition; About the Author; Dedication; Author's Acknowledgments; Table of Contents; Introduction; About Blogging All-in-One For Dummies; Foolish Assumptions; Conventions Used in This Book; What You Don't Have to Read; How This Book Is Organized; Icons Used in This Book; Where to Go from Here; Book I: Joining the Blogosphere; Chapter 1: Joining the Blogosphere; Welcome to the Blogosphere; Finding Out Why People Blog; Finding and Reading Blogs; Deciding to Start a Blog; Chapter 2: Preparing to Start and Write a Blog; Choosing a Topic; Choosing Your Voice

Deciding What to Write AboutKnowing What Not to Write About; Writing Great Blog Posts; Understanding Types of Blog Posts; Avoiding Blogger's Block and Finding Blog Post Ideas; Determining How Often to Publish Blog Posts; Chapter 3: Blogging Basics; Choosing a Domain Name; Identifying the Basic Elements of a Blog; Chapter 4: Blogging Rules and Ethics; Avoiding Blogging Don'ts; Providing Attribution; Understanding Copyright and Fair Use; Using Creative Commons Licenses; Disclosing Your Policies; Book II: Niche Blogging; Chapter 1: Understanding Niche Blogging

Determining What Makes a Niche BlogFinding Niche Blogs; Finding Out What Makes Niche Blogs Successful; Benefiting from the Positives of Niche Blogging; Identifying the Drawbacks to Niche Blogs; Chapter 2: Benefiting from a Niche Blog Approach; Finding Your Focus and Keeping It; Generating Traffic and Capturing an Audience; Establishing Yourself as an Expert; Gaining Online Exposure; Networking with Other People in Your Niche; Chapter 3: Choosing Your Niche; Determining Your Niche Blogging Goals; Identifying Niches That Might Work for You; Researching Existing Niche Blogs

Determining the Audience Potential for a Niche BlogUnderstanding Monetization Opportunities for Niche Blogs; Chapter 4: Writing for Your Niche; Creating Content; Branding Your Blog; Networking and Commenting; Creating Off-Blog Content for Your Niche Blog; Book III: Corporate and Business Blogging; Chapter 1: Starting a Business Blog; Revealing Why Companies Blog; Finding Companies That Do It Right; Benefiting from a Corporate or Business Blog; Chapter 2: Developing a Business Blog Marketing Plan; Researching the Competition; Understanding Your Readers and Delivering Content They Want

Creating a Business Blog Marketing StrategyBlogging with Multiple Writers; Chapter 3: Choosing Business Bloggers; Knowing When You Need Outside

or Inside

Help; Knowing the Skills to Look for When Hiring a Blogger; Publicizing Your Open Blogger Job; Hiring a Blogger; Defining Blogger Guidelines; Training Bloggers; Communicating and Collaborating with Bloggers; Chapter 4: Writing a Business Blog; Discovering the Types of Business Blog Posts; Turning a Business Blog into a Direct Sales Tool; Finding Out the Tips for Business Blog Success; Avoiding Things Blog Readers Don't Like