Introduction. The new rules ; Life with the new rules ; What's new ; Writing like on a blog, but in a book ; Showcasing success

How the web has changed the rules of marketing and PR. The old rules of marketing and PR are ineffective in an online world ; The new rules of marketing and PR ; Reaching your buyers directly

Web-based communications to reach buyers directly. Social media and your targeted audience ; The content-rich website ; Marketing and PR in real time ; Artificial intelligence for marketing and PR

Action plan for harnessing the power of the new rules. You are what you publish: building your marketing and PR plan ; Growing your business: how marketing and PR drive sales ; Strategies for creating awesome content ; How to write for your buyers ; Social networking as marketing ; Blogging to reach your buyers ; An image is worth a thousand words ; Video and your buyers ; Audio content via podcasting and social audio ; How to use news releases to reach buyers directly ; Your newsroom: a front door for much more than the media ; The new rules for reaching the media ; Newsjacking your way into the media ; Search engine marketing ; Make it happen.