Part one: Living the entrepreneurial life. Future back
Competitive advantage is everything
Means, ends, and by-products
Entrepreneurs are opportunists
You take the money; I'll take control
Feeding the growth monster
Empathy unlocks the future
Discovering today what matters tomorrow
Defining what you stand for
You don't own the business; the business owns you
Business (and life) requires hard choices
Part two: Leading a large enterprise. Develop with discipline
Break the cycle of failure
Be the innovator in chief
Seek out the tough stuff and create a barrier to entry
If you don't have control, credibility is your currency
Business would be easier without people
Parish priest in a business suit
Be contrarian : conserve in a boom, build in a bust
Part three: Driving large-scale transformation. Managing the desire/friction ratio
Making the transformation operational
Finding new runways for growth
Come clean-with yourself and others
Epilogue: Transformation never ends.
