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Emotional branding: how successful brands gain the irrational edge
Emotional branding: how successful brands gain the irrational edge
Author
Travis, Daryl
Language
English
Book
Show Edition
On Shelf
Hughes Main Library - Adult Non-Fiction
658.8343 Travis
1 available
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Table of Contents
From the Book
Feelings, brands ... and profits
What brands are and why they matter
Brand building: foundations
Building brands with meaning
Brand building in the digital era
Brand building: key elements
Managing your brand
Branding beyond the obvious.
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Subjects
LC Subjects
Business names
Psychological aspects
More Details
ISBN
076152911
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