An introduction: Bullshit 101 : Our terrible, horrible, no good, very bad website ; Astonishing tales of mediocrity ; "I wrote this book for Pepsi" ; Social media is bullshit

pt. I. Social media is bullshit : There is nothing new under the sun, or on the web ; Shovels and sharecroppers ; Yeah, that's the ticket! ; And now you know, the rest of the story ; The asshole-based economy ; There's no such thing as an influencer ; Analyze this

pt. II. Meet the people behind the bullshit : Maybe "social media" doesn't work so well for corporations, either? ; Kia and Facebook sitting in a tree ; How marketers, cyber hipsters, and others deal with their critics (hint: not well)

pt. III. How to sell bullshit without really trying : How to create and spread bullshit in seven easy steps ; And the answer is

pt. IV. How to really make it on the web : Everything you will ever need to know about marketing ; Recap ; The anti-social media manifesto.