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First in thirst: how Gatorade turned the science of sweat into a cultural phenomenon
First in thirst: how Gatorade turned the science of sweat into a cultural phenomenon
Author
Rovell, Darren, 1978-
Language
English
Book
Show Edition
On Shelf
Hughes Main Library - Adult Non-Fiction
381.45 Rovell
1 available
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Table of Contents
From the Book
Sweat in a bottle
The mystique is born
From field to shelves
Wrestling over Gatorade
The "tipping" point
"Be like Mike"
"We're going to war"
The Gatorade rules
Gatorade critics.
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Subjects
LC Subjects
Beverage industry
More Details
Contributors
Rovell, Darren
Author
ISBN
9780814472996
9780814429099
UPC
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