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Ogilvy on advertising in the digital age
Ogilvy on advertising in the digital age
Author
Young, Miles
Language
English
Book
Show Edition
On Shelf
Hughes Main Library - Adult Non-Fiction
659.144 Ogilvy
1 available
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Table of Contents
From the Book - First U.S. edition.
Codetta
The digital revolution
The short march
The digital ecosystem
To be or not to be a millennial
The post-modern brand
Content is king, but what does it mean?
Creativity in the digital age
Data : the currency of the digital age
"Only connect"
Creative technology : the sweet spot
The three battlegrounds
Digital transformations
Five giants of advertising in the digital age
My brain hurts
The new shape of the world
Culture, courage, clients and castanets.
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Subjects
LC Subjects
Advertising
History
Internet advertising
More Details
Contributors
Ogilvy & Mather
Contributor
Ogilvy, David,1911-1999
ISBN
9781635571462
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