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Think like your customer: a winning strategy to maximize sales by understanding how and why your customers buy
Think like your customer: a winning strategy to maximize sales by understanding how and why your customers buy
Author
Stinnett, Bill
Language
English
Book
Show Edition
On Shelf
Greer - Adult Non-Fiction
658.8342 Stinnett
1 available
Hughes Main Library - Adult Non-Fiction
658.8342 Stinnett
1 available
Simpsonville - Adult Non-Fiction
658.8342 Stinnett
1 available
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Table of Contents
From the Book
Why customers buy
What customers think about
What customers really want
How customers perceive value and risk
The cause and effect of business value
The value of customer relationships
How customers buy
The sales process
redefined
Anatomy of a buying decision
Reverse-engineering the buying process
Elevating the buying process
Accelerating the buying process.
Excerpt
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Subjects
LC Subjects
Consumer behavior
Customer loyalty
Customer relations
Selling
More Details
ISBN
9780071441889
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