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Frenemies: the epic disruption of the ad business (and everything else)
Frenemies: the epic disruption of the ad business (and everything else)
Author
Auletta, Ken
Language
English
Book
Show Edition
On Shelf
Hughes Main Library - Adult Non-Fiction
659.10973 Auletta
1 available
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Table of Contents
From the Book
The "perfect storm"
"Change sucks"
Good-bye, Don Draper
The matchmaker
Anxious clients
"Same height as Napoleon"
Frenemies
The rise of media agencies
The privacy time bomb
The consumer as frenemy
Can old media be new?
More frenemies
Marketing yak-yaks and mounting fear
The client jury reaches its verdict
Cannes takes center stage
Mad men to math men
Dinosaurs or cockroaches?
Good-bye old advertising axioms
"No rearview mirror."
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Subjects
LC Subjects
Advertising
Advertising agencies
History
Marketing
More Details
ISBN
9780735220867
UPC
40028303725
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