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Light their fire: using internal marketing to ignite employee performance and wow your customers
Light their fire: using internal marketing to ignite employee performance and wow your customers
Author
Drake, Susan M
Language
English
Book
Show Edition
On Shelf
Hughes Main Library - Adult Non-Fiction
658.45 Drake
1 available
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Table of Contents
From the Book
The hot topic of internal marketing
Why light their fire? : the benefits of internal marketing
Brand power : creating an internal brand
Doing your homework
What to say to whom and how
A match, a Zippo or a blowtorch
Training as a marketing tool
D2D : the sum is greater than the parts
Torchbearers : rewards and recognition
True life situations.
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Subjects
LC Subjects
Communication in personnel management
Employee motivation
Organizational effectiveness
More Details
Contributors
Gulman, Michelle J
Roberts, Sara M
ISBN
9781419502521
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