Introduction: Daytime Television in the Era of the Feminine Mystique, 1948-1960

The Dawn of Daytime: Reaching Out to Women across America

Kate Smith: Remembering the Future

The Charm Boys Woo the Audience: Garry Moore, Arthur Godfrey, and Art Linkletter

Misery Loves Company: Strike It Rich, Glamour Girl, and the Critics

Domesticity in Doubt: Arlene Francis and Home

Matinee Theater and the Question of Soap Opera

At a Loss for Words: Queen for a Day, It Could Be You, Who Do You Trust?, and The Big Payoff

Conclusion: Visions of Femininity.