Cover; Contents; Title; Copyright; Dedication; Foreword Jeff Jarvis; Foreword Brian Solis; Acknowledgments; Chapter 1: This Could Be Your Brand; Chapter 2: Welcome to Our World of @YourService; Chapter 3: It Starts with a Capital C; Chapter 4: Do you Tell Your Customers Not to Call you?; Chapter 5: Let Me Check with My Boss; Chapter 6: The Social Media Hype; Chapter 7: The Starting Point; Chapter 8: The Snarky Web; Chapter 9: Scalable Intimacy; Chapter 10: Intimate Connections; Chapter 11: The Social Business; Chapter 12: Connecting; Chapter 13: The First Weeks at Comcast.