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The post-truth business: how to build brand authenticity in a distrusting world
The post-truth business: how to build brand authenticity in a distrusting world
Author
Pillot de Chenecey, Sean
Language
English
Book
Show Edition
On Shelf
Hughes Main Library - Adult Non-Fiction
658.827 Pillot de Chenecey
1 available
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Table of Contents
From the Book - First edition.
Introduction: brands are built on trust
Alternative facts and the war on truth
Privacy as a human right
and a tradable asset
#skipad vs connections with meaning
Conscious capitalism and brand activism
Price, provenance and transparency
Makers, innovators and outsiders
Reputation capital and national branding
The marketing of culture
Truth, lies and advertising
Summary: the post-truth brand manifesto
References
Index.
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Subjects
LC Subjects
Advertising
Branding (Marketing)
Brand name products
More Details
ISBN
9780749482817
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