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Hit brands: how music builds value for the world's smartest brands
Hit brands: how music builds value for the world's smartest brands
Author
Jackson, Daniel M., 1972-
Language
English
Book
Show Edition
On Shelf
Hughes Main Library - Adult Non-Fiction
658.8 Jackson
1 available
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Table of Contents
From the Book
The history of music and brand relationships
Music as identity
Case studies for music as identity
Music as engagement
Case studies for music as engagement
Music as currency
Case studies for music as currency
The future.
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Subjects
LC Subjects
Branding (Marketing)
Brand name products
Music in advertising
More Details
Contributors
Jankovich, Richard
Sheinkop, Eric
ISBN
9781137271471
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