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Black ops advertising: native ads, content marketing, and the covert world of the digital sell
Black ops advertising: native ads, content marketing, and the covert world of the digital sell
Author
Einstein, Mara
Language
English
Book
Show Edition
On Shelf
Hughes Main Library - Adult Non-Fiction
659.109 Einstein
1 available
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Table of Contents
From the Book
Introduction: why ads don't look like ads --
From mass to millennials --
What we share & why we share --
Native advertising: publishers as marketers --
Content marketing: marketers as publishers --
The digital sell: big data, programmatic buying, and living by the numbers --
The (dis)empowered consumer --
Advertising ourselves to death.
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Subjects
LC Subjects
Advertising
History
Internet advertising
Subliminal advertising
Viral marketing
More Details
ISBN
194486900
9781944869007
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